There is a direct correlation between your ability to write GREAT copy and the amount of traffic, leads and sales you have in your business. Whether you're creating a video, hosting a podcast, or publishing an intergalactic Holographic show(one day!), you must FIGHT for the attention of that audience! (Squirrel!) Providing "value" is NOT enough. ... Continue...
Video Cage-Match: EVS vs Leadplayer
I don't know how many times I've been asked to compare Easy Video Suite (EVS) to LeadPlayer and select a "winner." I've been wanting to write this article for some time, because I have a unique perspective on how I use BOTH of these tools, but then...I created a video on the same topic and realized that video does a pretty good job at explaining ... Continue...
The BEST Place to Send Your Traffic from YouTube
If you've put up at least ONE video on YouTube, you SHOULD be asking the question, "Ok, now what?" Or..."What do I tell my viewers to do next?" YouTube IS Traffic. In fact, on some of my latest videos, I've been able to convert between 30-40% of views into unique visitors to my website! But, the question remains, WHERE on your website do you ... Continue...
Creating the RIGHT Backdrop for Your Videos
You may win the Academy Award for BEST Actress (or Actor), but it's not without the help of your Supporting Actor: Your Backdrop! That's right! Your backdrop, setting, or background plays a vital role in the success (or failure) of your video and your message! Most of us tend to ignore this aspect when making a video, and we wonder why no one ... Continue...
How to Make MORE Videos in LESS Time
The BIGGEST reason people avoid video like the plague: TIME. You're too busy, and learning how to make, film and edit a video isn't really the most exciting thing in the world for ya. I get it. BUT...there are too many reasons why you MUST be using video in SOME WAY in your business to ignore this powerful tool, and time can no longer be the ... Continue...