Anytime I hear someone say “Be Engaging!” I roll my eyes. What does that mean? That’s about as clear as advising someone who wants to lose weight to, “Be Healthy!” Easier said than done. This post is dedicated to those who yearn to be engaging with their audience, but don’t know what it means, why it’s important, or how to do it. But ... Continue...
The ONLY Video Camera I’ve Ever Recommended
It's sad but true. I've had a pretty challenging time recommending the RIGHT camera to my students. There's too many factors and variables (budget, specific uses, skill level, etc), and I've had a hard time finding a one-size-fits-all camera. This post is the FIRST time I have ever given a recommendation for a Video Camera: The GoPro Hero ... Continue...
Creating a White Backdrop for Your Videos
Apple had it right with their now iconic "Mac Commercials" and their clean white backdrops. This style of leveraging the White Space was first mastered by the original Vokwswagon Beetle and their infamous "Think Small" Print Campaign by DDB in the 1950's. Can a simple change of your background color make a difference? Can this clean look help ... Continue...
FREE Royalty Free Music for Your YouTube Videos
Why is music such an important topic to discuss? The right song can move you to tears, make you smile, or inspire you into action. ...but there's something bigger here. YouTube, now more than ever is measuring the QUALITY of your video content. They now look at key measurements like Audience Retention and Engagement to determine if your video ... Continue...
The Video Revolution 2.0 (YouTube Statistics 2012)
[dropcap style="circle"]W[/dropcap]elccome to the Video Revolution (2.0). Last year, I put out a video on YouTube about some of the latest statistics on the viewing habits of YouTube. (You casn view the 2011 Statistics here: Video Revolution 1.0) In just one year, those numbers have dramatically changed. The following is a short two minute video ... Continue...